U.S. Virgin Islands
The U.S. Virgin Islands teamed up with jetBlue to announce the airline's direct flights to St. Thomas. Boston Logan is one of the busiest airports in the country. Also one of the grouchiest. We wanted to grab the attention of those busy, grouchy travelers with eye-catching visuals that contrasted their everyday reality with a paradise fantasy.
airport signage
the Boston-based campaign was such a success, the client wanted to extend it into an equally cold city. so we took over Philadelphia's King of Prussia Mall, one of the largest malls in the country, with window clings, floor decals, elevator wraps, and giant banners.
door clings
floor decals
posters
banner
art director: Ryan Taylor
copywriter: Rob Bloom
iShares
The largest issuer of exchange traded funds in the US (and globally) wanted to educate financial advisers on exactly how to use ETFs. They're complicated and pretty boring (if I'm completely honest) so our task was to simplify, entertain, and educate. What better way than with a cartoon metaphor?
the metaphor
the LONG metaphor
For those who were really interested, we created a 7-minute video that explained all the little details of using ETFs. After only three weeks, the YouTube video had racked up over 5,000 views. That's 5,000+ people watching a 7-minute video on an obscure financial topic. Not too shabby.
To increase engagement and shareability, we created a contest on Facebook and YouTube that invited financial advisors to create their own metaphors about ETFs.
art director/designer: Ryan Taylor
copywriter: Rob Bloom
BlueCross BlueShield of Tennessee (pitch)
The largest insurance provider in Tennessee was looking for a multi-channel product campaign that focused on their core competencies in health and wellness. They wanted to reach individuals and group buyers with a message that was comprehensive and uniquely Tennessean.
print ads
tv
outdoor
banner ads
campaign site
art director/designer: Ryan Taylor
copywriter: Rob Bloom
designer: Jon Cole
U.S. Marine Corps
The Marines needed to reach out to a younger, more digitally savvy audience. These web banners were concepted to drive users to specific pages of the new Marines site in an effort to see what messages were resonating most with their target recruits.
banner 1: we sniffed out IP addresses and served a relevant message based on the number of current recruits from their immediate area.
banner 2: we challenged users on their knowledge of one of the most important values of the Corps
banner 3: to drive users to the history pages of the site, we introduced them to some interactive innovation of a stark Marine visual.
banner 4: users are allowed to test their mettle in a situation Marines deal with on a daily basis.
banner 5: a stark introduction to a creed every Marine is required to learn and recite.
art director: Ryan Taylor
copywriter: Rob Bloom
Equifax
Being a credit reporting agency is hard work. The public is at an ever-increasing risk of identity theft and credit problems. Equifax wanted to promote its new product, Equifax Complete, as the solution to consumer worry. If you know more about your credit, you'll be better prepared to protect it.
banner ads
microsite quiz
art director/designer: Ryan Taylor
copywriter: Alice Jankowski
Volvo Trucks
Volvo makes great trucks. But they're seen as a foreigner to the likes of die-hard Kenworth and Peterbilt fleet owners. This campaign treated the trucks like luxury cars, showing the passion that goes into each Volvo and capitalizing on the three core brand values: fuel efficiency, safety, and comfort.
print ads
microsite featuring customer testimonials and truck education
art director/designer: Ryan Taylor
copywriter: Rob Bloom
IQ
IQ's CEO, Tony Quin, was nominated for Marketer of the Year by the Atlanta Marketing Association. As a sponsor, IQ got a half page ad in the program. Instead of the usual congratulatory fare, we opted to seek help from the audience in crafting Tony's acceptance speech, should he win (he did).
print ad for program
zoomed view
mobile site for filling out the mad lib
some of our favorite entries
picture with the winner
the big moment
art director/designer: Ryan Taylor
copywriter: Alice Jankowski
Locopops
Locopops is a Durham, NC icon known for wild and tasty flavor combinations. Their stores, with underwhelming, bare, white walls, didn't compliment the product. We dressed up the stores (and the local streets) with posters that put the unexpected tastes front and center.
posters
art director/designer/copywriter: Ryan Taylor
Logos
I'd like to think of myself as 75% thinker and 50% designer. What that 125% will get you is a nice logo, if that's what you're after. These are just a sampling of some of the marks I've crafted over the last few years.
christian theme park based on noah's ark
domestic violence agency
daddy blog
creation & redemption, an exchange traded fund process
freight trucking company
lamp auction benefiting a hospital
boutique clothing store
social media consulting firm
